How to make your business stand out

About Me
How to Extend Your Property

Hello, my name is Danny and this is my new blog. I live in Sydney, Australia in my dream property. When I bought this house, it wasn't my dream at all but I could see that the place had potential. When I first saw the place, I knew it had potential but it was a little small. I bought it and decided to extend the kitchen and dining room out into the yard. I am not a construction professional so I had no idea how to do this. Thankfully, my friend recommended a fantastic contractor who helped me plan the work and then completed the work in super quick time. I learnt a lot so I would like to share it here.


How to make your business stand out

22 May 2017
 Categories: Construction & Contractors, Blog

There seems to be an invisible force that makes you more likely to buy from one store rather than another. The layout of your office or shop affects how customers will perceive your business; this is why shop fitters and office fitters employ the following methods to help you clinch more sales and deals;

Good lighting

Light is what illuminates your wares for your customers. It seems to be as simple as having a light bulb overhead, but it is an art. The light is tailored to maximize the visibility of the displays. The shop fitter makes it an art by setting up great lighting in your shop without exaggerating. The best illumination will attract all the attention to the display rather than to itself. It is a known fact that light also affects the mood of the prospective shopper or client and office fitters know the right brightness and color to create the best atmosphere.

Eye-catching display

Have you ever stopped walking to admire a shoe on display and inadvertently entered the shop? Maybe you bought the shoes. What caught your eye was the attractive, bold display. Shop fitters who have mastery of their trade will know whether you should use a shelf, table or rack display. Many other merchandising options might be right for your shop; it depends on the wares you are selling. Also, with a good display people will take a longer walk around your store and enjoy seeing the goods. You can get a few more customers this way.

Maximized access to goods

Your furniture shop could have an eye-catching sofa that a prospect can see but is not able to touch. Maybe the pieces of furniture are stacked above each other. This little detail can put off a customer who is not sure of what they want. The feel of the touch might be what makes the customer feel they must buy that couch. All the wares in your shop should be conveniently accessible to a shopper so that they can interact with your stock and get attached; this will make them buy.

Convenient signage

It is head-wracking when you want to find the toy section, and there are no directions to guide you. If you go around the store without any success, you might leave that store because you are in a hurry. The same thing applies to your customers. The signs you see in well-designed stores help their shoppers have a comfortable experience so that they can enjoy shopping.